Sony: Multilingual Dealer Training

Over the past few years, we have localized more than 100 e-learnings for Sony—efficiently, cost-effectively, and in up to 29 languages. For Sony, maintaining a consistent corporate language across all channels and markets is a top priority. This is no challenge for us. We skillfully leverage Sony's reference materials and our technical tools to ensure that our translators strike the perfect tone. Through subsequent on-screen testing, we also ensure that the translations are contextually accurate and properly positioned within the application.

Sony: A Look Back

For many years, we had the privilege of supporting Sony in the localization of their e‑learnings. During this time, we translated over 100 training modules on mobile phones into up to 29 languages, ensuring a consistent corporate language across all markets with our solutions. Although the project has since concluded, we look back with pride on our shared successes. It was a true flagship project in collaboration, quality, and efficiency.

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What Made the Sony Project Stand Out:

  1. A Well-Coordinated Team:
    Thanks to years of collaboration, our dedicated team of translators and project managers was fully aligned with Sony’s requirements. This expertise ensured a seamless process, eliminating the need for additional client reviews—a true testament to the trust placed in us.

  2. Perfect Alignment:
    Using extensive reference materials and state-of-the-art CAT tools, we delivered texts that were not only content-accurate but also perfectly aligned with Sony’s corporate language. This ensured that every message was communicated consistently and effectively across all markets.

  3. On-Screen Testing:
    We invested over 2,900 hours in testing the translated content directly within the application. This meticulous process ensured that the texts were not only contextually accurate but also seamlessly integrated—both visually and functionally.

A Highlight in Our Company's History:

The Sony project demonstrates the importance of trust, continuity, and quality in large-scale localization projects. Together, we localized over 5 million words and established processes that were both efficient and sustainable. Even though the project is no longer ongoing, it remains a milestone for us—a shining example of successful, collaborative partnerships.

Why smartspokes?

  • Extensive Experience: A long-standing partnership that streamlined processes and improved efficiency.
  • Corporate Language Expertise: Consistency across all markets.
  • Top Quality: Meticulous translations paired with comprehensive on-screen testing.
  • Sustainability: Knowledge transfer and dedicated teams ensured continuity.
 

While projects may end, the memories—and the invaluable experience we gained—live on. It was a fantastic collaboration, and we look forward to applying our knowledge and expertise to future projects.

Would You Like to Learn More About Our Translation Services?

Visit this page to get an overview of our translation services. Read about the various options we offer, or simply give us a call—we’ll be happy to answer any questions in a direct conversation.

More Reference Projects

Benteler: E‑Learning for Employee Development

In collaboration with one of our creative partners, we localized multiple e-learning courses for the industrial company Benteler in 7 languages. The content ranged from competency development and performance and talent management to the newly introduced SAP software. With over 30,000 employees worldwide, ensuring the highest level of accuracy and precision in the localization process was essential.

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Incadea: International E‑Learning Platform

Incadea is the leading provider of software solutions for car dealers and importers. When Incadea sought an experienced localization expert to drive the launch of its e-learning and partner certification platform in the key Chinese market, it chose smartspokes. With our support, Incadea successfully trained its entire dealer network in China via the platform within just a few weeks.

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HUGO BOSS: Collection and Sales Trainings

HUGO BOSS is one of the world’s most renowned premium fashion brands, and its training materials must meet exceptional quality standards. Whether it’s product training to showcase new collections or sales training for in-store teams, the brand’s values must be immediately tangible for e-learning users.

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